Media Management

The convergence of what were in previous eras regarded as different media genres into a digitally based ‘omni-media environment’ offers profound opportunities to generate innovative media content that can be used across all media formats and environments. Now, more than ever, the emphasis needs to focus on conceiving of innovative and appropriate dissemination tools and mechanisms that harness the potential of this digital age.

 We live in an era of idea diffusion; what was once painstaking, local and hierarchic can now be viral, global and anarchic.